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Unit 1: Business Context
Lesson: Explaining the Motivation and an Overview of Trade Management
Lesson: Explaining Key Elements for Success
Unit 2: Sales Planning and Budgeting
Lesson: Gaining an Overview about Sales Planning and Budgeting
Lesson: Performing the Planning Preparation
Lesson: Performing the Target Distribution
Lesson: Performing the Funds Setup
Lesson: Explaining Customer HQ Negotiation
Lesson: Explaining Planning Management
Lesson: Performing Focused Execution
Unit 3: Customer Planning
Lesson: Explaining the Customer Planning Process
Lesson: Explaining the Planning Setup
Lesson: Explaining the Customer Strategy
Lesson: Explaining the Baseline Planning
Lesson: Explaining the Promotion Planning
Lesson: Explaining the Customer P&L Plan Approval
Lesson: Explaining the Operational Plan Execution
Unit 4: Promotion Planning
Lesson: Gaining an Overview About Promotion Planning
Lesson: Explaining Promotion Entry Points
Lesson: Explaining Promotion Timing, Products and Tactics
Lesson: Explaining Promotion Volume and Investment
Lesson: Explaining Promotion Optimization
Lesson: Explaining Promotion Approval
Lesson: Explaining Promotion Monitoring
Unit 5: Execution and Settlement
Lesson: Giving an Overview about Execution and Settlement
Lesson: Explaining the Order-to Cash Integration
Lesson: Explaining the In-Store Preparation
Lesson: Explaining In-Store Tracking
Lesson: Explaining Accruals Management
Lesson: Explaining Claims and Settlement