Book: [SAPCRM] SAP CRM Solution Overview

Looking to expand your SAP knowledge using trusted resources? Our SAP CRM Solution Overview (SAPCRM), latest book from SAP Learning Hub, is your key to mastering SAP systems and processes. Perfect for students, professionals, and SAP enthusiasts, this book provides verified content straight from the source.

Product Highlights:

• Product Category: Customer Relationship Management
• Product: SAP CRM Enhancement Package
• Book Code: SAPCRM
• Book Title: SAP CRM Solution Overview

Contents: Book SAP CRM Solution Overview [SAPCRM]

Unit 1: Introduction to SAP CRM
Lesson: Describing the Business Strategy of Customer Relationship Management
Lesson: Obtaining an Overview of SAP CRM
Lesson: Explaining the Integrated Case Study

Unit 2: Basics and Architecture
Lesson: Embedding SAP CRM in a System Landscape
Lesson: Embedding SAP CRM Channels
Lesson: Utilizing Enhancement Packages for SAP CRM
Lesson: Using the WebClient User Interface

Unit 3: SAP CRM Marketing
Lesson: Creating Marketing Plans and Campaigns
Lesson: Creating Customer Segments and Target Groups
Lesson: Executing Marketing Campaigns
Lesson: Identifying Additional Functions in CRM Marketing

Unit 4: SAP CRM Web Channel
Lesson: Evaluating the Benefits of Using SAP CRM E-Commerce
Lesson: Describing Internet Customer Self-Services
Lesson: Describing E-Marketing Functions
Lesson: Evaluating the Benefits of the New SAP Web Channel Experience Management Solution

Unit 5: SAP CRM Partner Channel Management
Lesson: Managing Partner Relationships
Lesson: Defining Roles for Partner Channel Management
Lesson: Evaluating Channel Commerce
Lesson: Analyzing Market Development Funds

Unit 6: SAP CRM Sales
Lesson: Managing Accounts and Contacts
Lesson: Managing Activities
Lesson: Managing Opportunities
Lesson: Managing Quotations and Orders
Lesson: Managing Sales Contracts
Lesson: Identifying Additional Topics in SAP CRM Sales

Unit 7: SAP CRM Interaction Center
Lesson: Identifying Interaction Center Agent Functions
Lesson: Identifying Interaction Center Management Functions

Unit 8: SAP CRM Service
Lesson: Managing Installed Bases and Objects
Lesson: Managing Service Contracts and Service Plans
Lesson: Managing Service Orders
Lesson: Identifying Additional Topics in SAP CRM Service

Unit 9: SAP CRM Field Applications
Lesson: Evaluating SAP Mobile Sales and SAP Mobile Service
Lesson: Evaluating the Technical Aspects of Field Applications
Lesson: Evaluating the Mobile Sales for Handheld Application

Unit 10: SAP CRM Analytics
Lesson: Evaluating SAP CRM Analytics
Lesson: Evaluating Analytical Methods
Lesson: Evaluating Analysis Scenarios
Lesson: Evaluating Interactive Reporting in SAP CRM

Unit 11: SAP CRM Implementation and Operation
Lesson: Evaluating the Potential of SAP Solution Manager
Lesson: Adapting the SAP CRM System Using Customizing
Lesson: Evaluating the Switch Framework and Business Functions

Key Features

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Who Should Use This Book?

• SAP learners seeking verified content from a trusted source.
• Professionals aiming to strengthen their SAP skills.
• Consultants needing reliable reference material.